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About Bankrate

The rapid development of the world economy drives consumers to regard personal financial information as highly important. At the same time, financial institutions are eager to find new high-quality potential customers. As a service institution specializing in collecting and researching financial products and information, Bankrate has become a well-known brand, trusted by both consumers, and other financial institutions. Bankrate owes this popularity to its consistent focus on targeting a high value audience, as well as providing superior content.

Who are we?

Bankrate is a NASDAQ-listed American company. The head office is located in North Palm Beach, Florida. With over 30 years of experience, Bankrate has become the Web’s leading aggregator of financial rate information. Bankrate's rate data research offering is unique in its depth and breadth. Bankrate continually surveys approximately 4,800 financial institutions across the United States, as well as over 2,500 financial institutions in the 31 provinces of China, in order to provide clear, objective, and unbiased bank rates to consumers.

What we can do for you?

Bankrate's flagship website, www.bankrate.com and www.bankrate.com.cn , provides free rate information to consumers on more than 500 financial products. Some of these products include mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans, online banking fees and bank card fees. In addition to providing rate information on financial products, Bankrate also offers other kinds of personal finance investment information, providing added value to potential customers.

With over 350,000 items of data on rate comparison to compare different kinds of local personal financial products available in US, Canada and China, and more than 190 kinds of calculators to provide financing decision tools to consumers, Bankrate provides detailed service for every step of a financing decision. In addition to consumer information, Bankrate simultaneously provides various financial institutions with individualized services, including thousands of rate comparison tables which provide consumers opportunities to interact with specific service providers. These tools not only show consumers the financial institution’s product features, but also deliver high value potential customers directly to the financial institutions themselves.

Recognition and support

In response to advantages in service platform and marketing value, Bankrate receives support from many governmental institutions, including the Federal Reserve Board, Federal Bureau of Housing Mortgage, Banking Committee of New York, Banking Committee of California, the China Banking Regulatory Commission, and more.

Bankrate also cooperates with over 100 online media properties in both the U.S. and China, including Yahoo, MSN, USA today, CCTV.com, Can Kao Xiao Xi, Secutimes, and many other popular media outlets.

In 2007, Bankrate began promoting a universal finance education program in China to help consumers fully understand personal finance and make rational investment decisions. Bankrate's finance education program has been highly appreciated by all circles of society, and its success has brought Bankrate attention from many reputable newspapers, magazines, and media.

We believe that Bankrate in China will promote the healthy development of China's financial system. Bankrate in China can help bring a new era of investment and financing for Chinese consumers, and help them get the most economic benefits in all stages of personal investment.